Rhetorical Analysis of The Killer Instinct - 869 Words

Rhetorical analysis of The Killer Instinct (January 2000) The Killer Instinct is an article published in A Monthly Journal of Religion Public Life by Institute on Religion Public life in January 2000. This journal, which started from 1998, contains various articles with opinions, arguments, debates and commentary on religious and moral questions, and social issues going in American society. Thomas Sally, a poet and a writer, argues in the article that its the nature of boys who constructs them rough and not the toys that create them violent. She argues with various examples from her friends and even from her own experience throughout the article making clear sense of support to her argument. This article by Thomas Sally is a successful argument appealing toward its audience with a clear and strong use of reasoning(logos), emotion(pathos) and authority(ethos) . Thomas Sallys appeal to logic is the strongest persuasive proof to her argument. The motive for her use of reasoning is strong due to the explanation of suitable examples from her real-life experience on the subject. Thomas Sally explains, by reasoning, at the beginning paragraphs that a boy enjoys the warlike fascination of slashing shooting and even punching if they dont find anything. Thomas Sally uses logos as, We dont tell someone struggling with lust simply not to want sex; we dont tell a glutton that his problems will be solved if he stops being hungry. This is a clear logicalShow MoreRelatedLiving Like Weasels Rhetorical Analysis1487 Words   |  6 PagesLiving Like Weasels Rhetorical Analysis In her essay â€Å"Living Like Weasels†, Annie Dillard explores the idea of following a single calling in life, and attaching one’s self it this calling as the weasel on Ernest Thompson Seton’s eagle had. Dillard presents her argument using the analogy of a weasel and how the; â€Å"weasel lives as he’s meant to, yielding at every moment to the perfect freedom of single necessity† (Dillard). In constructing her argument, however, she often contradicts herself underminingRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................Read MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

Assisted Suicide Is Considered A Crime - 1429 Words

Assisted suicide is illegal in most of the US and has been for centuries . It has been a debate if this is right or wrong in many countries. An article about why it is illegal in the UK states that, â€Å"Assisting a suicide can cover a wide spectrum of criminality,† (Robinson, Vicki; Scott, Helen 2012-2013) . In this case, assisted suicide is considered a crime. When a patient is terminally ill, they have a disease that cannot be cured or treated sufficiently, so it can be reasonable to expect death within a short period of time as a result. The topics are; why people believe assisted suicide is inhumane, how it takes away a person’s right to make their own decisions, how it should be their own choice, they need to be in the right state of mind, an individual needs to be able to speak for oneself in order to make any final decision, and a family’s influence and impact on the patient. Assisted suicide was made illegal because it appears as if it’s â€Å" encouraging suicide,† (Robinson, Vicki; Scott, Helen 2012-2013). Death should be a right, it is more inhumane allowing the terminally ill to suffer a long, drawn-out death. The values of assisted suicide and it being inhumane What is really more inhumane, watching someone suffer until they die, or assisting their suicide to put them out of misery? When in intensive care or going into surgery, you can sign a paper saying you don’t want extensive care or measures made for you or do not resuscitate, DNR. Assisted suicide and DNR areShow MoreRelatedEssay on Euthanasia1395 Words   |  6 Pagescurrent society. Assisted suicide, self-deliverance, auto euthanasia, aid-in-dying are all terms that deal with the choice of achieving a good death; the choice of deciding for oneself when it is time to escape unimaginable pain and have the chance to die with the dignity we all deserve. According to the Euthanasia Research Guidance Organization (ERGO!) there are two main forms of suicide (Euthanasia Research Guidance Organization, www.finalexit.org). One is emotional suicide, which is definedRead MoreLegalizing Assistive Suicide1278 Words   |  5 PagesAssistive suicide, also known as euthanasia, â€Å"is suicide committed by someone with assistance from others, typically to end suffering from a severe physical illness† (American Heritage Dictionary, 615). This action is most commonly committed between doctor and patient interactions. This controversial issue depicts suicides as a helpful solution to personally benefit terminally ill patients, as opposed to a forbidden social issue. Assistive suicide has become a major debate of legalization. â€Å"ThisRead MoreEuthanasia Is A Medical Act Of A Physician Or Any Other Person?1016 Words   |  5 Pagesalleviate and cure, but not to end life (Chell, 2014). Assisted suicide on the other hand is defined as the act of a person intentionally helping another person to end his or her life at that person’s voluntary and competed request. For assisted suicide, the authority of action lies with the person who wants to end his or her life unlike in euthanasia where the authority lies with the person administering the lethal injections. For assisted suicide, the person who wishes to terminate his or her lifeRead MoreArgumentative Essay On Euthanasia715 Words   |  3 PagesEuthanasia (Physician-Assisted Suicide) Euthanasia has been around for a long time. In 1990 every state had laws that made assisting suicide a felony. Assisted suicide been in the news since the 1990s. A supporter of euthanasia Dr. Jack Kevorkian played an important role in more than 100 suicides before he was charged with murder. In Oregon voters passed the death with dignity act in 1994, but a lawsuit blocked its enforcement until 1997, when it went into effect. The consideration of potentialRead MoreAssisted Suicide Is Not A Crime960 Words   |  4 PagesHelping someone end their suffering is not a crime. It is currently not considered a crime in 3 states: Oregon, Washington and Vermont. So why is it illegal in most states? Assisted suicide is not as harsh and cruel as it sounds like. There are regulations that need to be followed and there is a long tough process before you make your final decision. Assisted suicide needs to become legal in more states. When assisted suicide comes to mind, most people picture somebody helping someone end theirRead MoreAssisted Suicide Should Not Be Illegal1655 Words   |  7 Pageshelp of assisted suicide. And the question is should we control it or let people decide at their own risk how they want their last days to be? In this paper we will look at what the common law ,model penal code ,and state codes and statutes have to say. We will also look at some controversial but substantial cases that make assisted suicide legal in some states. And why Wisconsin and many other states believe assisted suicide should still be illegal. To begin you must first know that assisted suicideRead MoreThe Legal And Moral Ethics Of Assisted Suicide1323 Words   |  6 PagesEvaluation of the Legal and Moral Ethics of Assisted Suicide When we are born we are told that we have free will, either by some form of higher power, or some other greater force. As such, it appears reasonable that one would have some preconceived right to choose whether or not they seek death in the case of a terminal illness. This choice to hasten our death for much of the world is not truly ours to make, with adversaries of assisted-suicide opposing the legalization of such acts, we are forcingRead More Ethnobotany Essay654 Words   |  3 Pagesperson should have to suffer from a disease that is incurable and leads inevitably to death. With an assisted suicide a person and his or her family can be relieved of the agony of the illness. Euthanasia is sometimes considered to be the best option for a loved one who is in intractable pain, and should be an option available to patients who meet qualifications and agree to the assistance in suicide. There are two different forms of Euthanasia: Active and Passive. Active Euthanasia is the causingRead MoreEssay about Arguments against Physician-assisted suicide1173 Words   |  5 Pagestrue in terms of physician-assisted suicide. The ongoing struggle between those in favor and those opposed to this subject has ravaged the medical field, bringing into question what is morally and ethically right. The fact of the matter is that physician-assisted suicide is neither morally nor ethically acceptable under any circumstance. Not only is it a direct violation of a doctor’s Hippocratic Oath, but it is not constitutionally binding. Physician-assisted suicide would also lead to unnecessaryRead MoreIs Doctor Assisted Suicide Ethical?1363 Words   |  6 Pages Is Doctor-Assisted Suicide Ethical? â€Å"Doctor-assisted suicide is the act of a physician facilitating the death of patient by providing the means or information to enable a patient to perform a life-ending act† (American Medical Association). When thinking of assisted suicide the first thing that comes to mind is whether it’s ethical for a doctor to assist in the suicide of a patient. There are many arguments both for and against the act but

Philippine Contemporary Issue-Abortion Free Essays

Philippine Contemporary Issue – Abortion Why is abortion a social problem today? I think why abortion is a social problem is for the fact that not everyone agrees with that and everyone puts in their prospective. So then everyone else does to which leads into making it a big problem. The act of seeking or obtaining an abortion is not a real issue today. We will write a custom essay sample on Philippine Contemporary Issue-Abortion or any similar topic only for you Order Now The personal issue of the people in the position of seeking an abortion hasn’t changed with the exception that these people don’t have to do it on a criminal basis from unsafe, illegal sources. Personal issues of fear of discovery, regret, guilt (or lack thereof), and what this will mean to their future and future relationships has not changed overtime Predominantly Catholic, the Philippine Islands have banned all abortion, except that which saves the life of the mother. Yet there are an average of 470,000 abortions induced annually. Filipinas do not have the same socio-political climate as they do in the United States. There is no taxi service to public abortion clinics, judicial waivers, or counseling sessions. If you are caught having an abortion in the Philippines, it’s against the law and you are thrown in jail – plain and simple. Of the women who are successful in inducing their own abortions, many go to great – and often grotesque – lengths to achieve their goal. Most of them take some form of anti-clotting or aspirin-related drugs, to induce bleeding. Some drink incredible quantities of alcohol. When all else fails, they throw themselves down flights of stairs or beat on their stomachs, with the â€Å"help† of a local midwife†¦ others self-catheter their vaginas. All of these violent practices greatly endanger the mother as well; it’s shocking that a woman would harm herself like that for an abortion. I’m not detailing this because I think pregnant Filipinas should have it cushy like they do in the States. No way! I believe just the opposite: The Unites States needs to outlaw abortion, now. I’m amazed at how desperate we are, as a civilization, to kill unborn babies and end inconvenient pregnancies. It is stunning that the world feels so entitled to its desires and personal gain that we have huge social movements trying to protect murder on demand. Think hard about that. Murder on demand – on a worldwide scale. How to cite Philippine Contemporary Issue-Abortion, Essay examples

Family and Obese Children in Australia-Free-Samples for Students

Question: Choose one health promotion theory covered during this paper. Define this theory; explain its origins; and explore why you chose this theory. Answer: Family and obese children in Australia Behavioural or Behaviourism theory is a learning concept concentrating on objectively evident behaviours and deducts any independent actions of the mind. Behaviour theologist defines learning as acquisition of new activities based on environmental conditions. Experiment by the behaviourist identifies conditioning as a general learning process. There are various kinds of conditioning, each producing an unlike behavioural design. Classical conditioning happens when a natural correspond to the stimulus. Behavioural conditioning arises when a reaction to a stimulus is protected. If a reward trails the response to a stimulus, then the result becomes possible in forthcoming. For instance, B.F Skinner utilised strengthening method to train pigeons to dance (Skinner, 2014, p. 15). The theory of behaviour combined the elements of philosophy, methodology and psychology theory. The first derivatives of behaviourism can be found back in the 19th century when Thorndike Edward established the law of effect. During the 20th century Watson. John invented procedural behaviourism which overruled thoughtful way and pursued to comprehend behaviour by only assessing notable events and practices (Skinner, 2014, p. 17). In 1930, B.F Skinner advocated that actions such as feelings should be exposed to the same governing variables as visible behaviours. As Ivan Pavlov and Watson examined the stimulus and reaction processes of classical conditioning, Skinner evaluated the guiding type of significances and its potential effect known as operant conditioning. Skinners radical behaviourism has been highly successful experimentally. Skinner realised that much human action could not be clarified by simple conditions that appeared to foresee animal reactions, though he did much labour with pigeons that supported in explaining more multifaceted behaviour (Keller and Schoenfeld, 2014, p. 21). In the 1960s, Albert Bandura supplemented social learning to the theory of behaviourism, displaying how interaction with other defines much how people reason and act in response. However, not until the 1980s when Fred Luthan applied the theory of behaviour to management and business (Keller and Schoenfeld, 2014, p. 23). Obesity occurrence has folded among grown-ups and overweight has trebled among kid since 1980s (Eysenck and Martin, 2013, p.8). Over the four decades, time spent in the intake of fast diet, sedentary activities, the operational situation, and the ratio of females in the workforce have transformed intensely. The collective influence due to change in eating and exercise routines embraced by the Australian have been dreadful. To inverse the obesity tendency situation, physical and social environment that is beneficial must advance. Behaviours tactics to weight loss have been confirmed to be the most effective at stimulating distinct health behaviours modifications. But, the changes will persevere if supported by school, family, organisations, communities, policies and work surroundings. Children obesity is a new epidemic of a contemporary society whose importance is far enormous regarding effects it creates. The price of having an obese preschooler will not only set a family back a few hundred dollars a year but also cost the nation more than $17 million" (Colagiuri et al., 2010, p. 260). The centre of research excellence in the early prevention of obesity in childhood research found that the annual direct cost to the Australian healthcare system is $17 million, and the cost to families is $367 a year compared to healthy weight youngsters (Colagiuri et al., 2010, p. 262). According to the study, around 20% of children are already overweight or obese by the time they start school and 5% of Australian children aged 2-4 years are categorised as obese (OECD, 2017, p. 2). It is alleged that approximately 20-40% of obese school-aged kids continue to be obese in youth and about 80% keep on being overweight in adulthood (Cecchini and Warin, 2016, p. 202). The matching compl ication in the upcoming years is cardiovascular disease, the risk of heart attack, and diabetes. Moreover, the concerns become not only a health problem of a person but also have its social implications such as sick leave, medical treatment, and reduced working capacity (Galbraith?Emami and Lobstein, 2013, p.260). New development in the communication policies includes understanding designs for food labelling, the use of public links and innovative tools for fitness promotion drives, mass media campaigns to increase public awareness, and reinforce regulations of advertising of possibly harmful products, mainly when focused to kids (OECD, 2017, p. 9). Comprehensive policy packages on the communication and school-based inventions, primary care setting interventions and broader fiscal, regulatory policies, offer a reasonable and cost-effective resolution to prevent obesity. For instance, Australia case study illustrates those users who accessed the food labelling figures chose meals with approximately 120kcal lower energy contents (Morley et al., 2013, p. 8). Additionally, the 2+5 a day mass campaign backed a population increase in the mean digit of vegetables and fruits serving by roughly 0.2 in Western Australia over three years (OECD, 2017, p. 9). Evaluation and designing The following are procedures for planning and assessing health promotion platforms they originate from the behavioural theory. The rules suggest that one should: evaluate the connection between various features of health and different condition of social and physical setting (Garbarino, 2017, p. 28). Also one should scrutinise the mutual influences of dispositional, demographical, behavioural, and progressive aspects of individuals' exposures and reactions to environmental demands and hazards. Additionally, one should identify the organisational and behavioural leverage point for the health promotions (Krishnan, 2010, p.12). One should also design social interpositions that have lasting positive impacts on well-being. Integration of biomedical, behavioural, regulations and environmental interventions for health promotions is also essential. Using multiple techniques to gauge the wellbeing and cost-effectiveness of universal packages is necessary. Lifestyles changes and weight control remain vibrant process where relapse is probably at any level of cure. Thus, there is keen attention in understanding the procedure that stimulates behaviour and efficient implementation of good conducts. Self-efficacy is a critical hypothesis favourite within the various theory of behavioural. According to the method, divergence and self-efficacy have to be present to activate. Active weight lessening programs are required to prevent the contemporary forms of obesity. Because the behavioural techniques to weight loss include lifestyle change of behaviour, it can provide optimism for a more prosperous long-term weight reduction. Behavioural-base packages contain a mixture of the following approaches; self-controlling, goals setting, modelling, stimulus control, reinforcement, cognitive behavioural methods, and relapse prevention (Eysenck and Martin, 2013, p.11). The behavioural theory strategies have proven to be useful for treating childhood ove rweight. However, childhood weight should be addressed by the family level since kids environment is primarily influenced by the parent decisions and behaviours. A family style may inspire parents to limit the period their kid spends in sedentary events such as establishing consistent snack and meal times, watching TV, removing tempting food from home and model healthy behaviours References Cecchini, M. and L. Warin. (2016). Impact of Food Labelling Systems on Food Choices and Eating Behaviours: A Systematic Review and Meta?analysis of Randomized Studies, Obesity Reviews, Vol. 17(3), pp. 201-210. Colagiuri, S., Lee, C. M., Colagiuri, R., Magliano, D., Shaw, J. E., Zimmet, P. Z., Caterson, I. D. (2010). The cost of overweight and obesity in Australia.Med J Aust,192(5), 260-4. Eysenck, H. J., and Martin, I. (Eds.). (2013).Theoretical foundations of behavior therapy. Springer Science Business Media, pp. 8-14. Galbraith?Emami, S. and T. Lobstein. (2013). The Impact of Initiatives to Limit the Advertising of Food and Beverage Products to Children: A Systematic Review, Obesity Reviews, Vol. 14(12), pp. 960-974. Keller, F. S., and Schoenfeld, W. N. (2014).Principles of psychology: A systematic text in the science of behavior(Vol. 2). BF Skinner Foundation, pp.21-29. Morley, B. et al. (2013). What Types of Nutrition Menu Labelling Lead Consumers to Select Less Energy-dense Fast Food? An Experimental Study, Appetite, Vol. 67, pp. 8-15. OECD .(2017). Obesity update. (2017). [Online]. Available from: https://www.oecd.org/els/health-systems/Obesity-Update-2017.pdf accessed on 26 March 2018, pp. 2-12 Skinner, B. F. (2014).Contingencies of reinforcement: A theoretical analysis(Vol. 3). BF Skinner Foundation, pp. 15-19.

Master Patient Index Essay Example

Master Patient Index Paper Master Patient Indexi Master Patient Index Master Patient Index1 Master Patient Index (MPI) and the Primary Key are important parts of a health care organizations database. They help in the retrieval and organization of data in an organizations data base. The Master Patient Index (MPI) is an electronic medical database that holds information on every patient registered at a health care organization (TechTarget, 2011). The information that is contained in the patient record is things such as age, race, social security number and the patients’ health history. The Primary Key is a Key in a database that is unique for each record and identifies patients. This Key can be a driver’s license, a social security number, or a telephone number. The database can only have one type of Key for each record, otherwise it would be too confusing to search for patient records. An organizations IT system can use the MPI and the Primary Key in the integration of information from different systems into one system. The organization will have to come up with the idea of what that Key will be and use it in all of its data bases. The IT system can use these two components for organizing information, finding that patient quickly in the records system, and any previous visits that they may have. A Health Information Management System (HIMS) analyst can also use this information in the clinical, financial, and marketing aspects of the health care organization. We will write a custom essay sample on Master Patient Index specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Master Patient Index specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Master Patient Index specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They can use the clinical information in any follow-up of their visit, any diagnosis that is given, any lab work that can or will be done, and any medications that are prescribed. The financial information can be constructed from the same information, and billed accordingly, by lab work, visit level, and any clinical supplies that were used. Lastly, the marketing information is also taken from this database as well. The demographics that are in this information can help in the marketing of Master Patient Index2 information to certain age groups, or gender. For example, if there are more retired people than younger people, there would be a shift in drugs or supplies that would normally be used by older persons than younger persons. As stated earlier, the MPI and the Primary Key are very important in setting up an organizations database and the use of that database. The Primary Key can help in finding a patient’s record in the MPI. Bibliography TechTarget. (2011, February). What is Master Patient Index. Retrieved December 4, 2011, from SearchHealthIT: http://searchhealthit. techtarget. com/definition/master-patient-index-MPI

How and Where to Sell Your Clothes for Cash Complete Guide

How and Where to Sell Your Clothes for Cash Complete Guide SAT / ACT Prep Online Guides and Tips Are you looking for ways to make some extra money? One of your best assets for fast cash could be sitting in your closet. Rather than letting your old clothes collect dust, try selling them online or at a local secondhand store. This comprehensive guide has all of the places to sell clothes for cash online or in person. First, consider these general principles of selling your clothing and accessories secondhand. Selling Your Clothes: What You Need to Know There are two main options for selling your clothes: online or at a secondhand store. If you sell your clothes online, you can use a general e-commerce site, like eBay, or go through a clothing marketplace, like thredUP. Either way, you'll be able to reach buyers all across the globe. If you prefer to make the sale in person, then you can do so at numerous secondhand clothing stores across the country. How does pricing work when you post your used clothes for sale? When you sell online, you can often set your own price. Usually, pre-worn clothes are set somewhere between one-third and one-half of the original retail price. You probably won’t be able to sell your $300 leather jacket for its original price, but rather should aim for somewhere between $100 and $150. Most second hand stores sell your clothing for one-third of the original retail price. Then, they give you one-third of that. As you can tell, you can potentially make more cash for clothes when you sell online. However, you'll also likely be investing more of your time. You can set your own prices, but you have to input more labor. When choosing how to sell your clothes, you should think about your return on investment in terms of both profits and time. However you choose to sell your clothes, you should present them in the best light. Your clothes should be freshly laundered and wrinkle-free. Ideally, they’re stylish and in good condition. If you’re selling online, then you may be responsible for presenting your items with high-quality photographs and realistic descriptions. If you’re selling clothes to a brick-and-mortar second hand shop, then the vendor will sort through your items and decide which ones to accept. Read on for the best ways to sell your clothes online and in person, along with some tips for successfully selling your old clothes for cash. Let's take a closer look at the best places to sell your clothes for cash! Best Places to Sell Clothes Online Selling your clothes online is a great way to reach an unlimited number of buyers across many locations. You can interact directly with shoppers by setting up an eBay account, posting on Craigslist, or advertising on your own social media channels. Alternatively, you can use a third party marketplace that specializes in certain kinds of clothes and helps you with payments, shipping, and advertising. Read on for the top websites to get cash for clothes online, whether you’re selling directly to shoppers or using a third party to sell women’s, children’s, men’s, or designer clothing. For Selling Clothes Directly If you use any of the following websites to sell used clothes for cash, then you’ll be responsible for posting images, setting a price, choosing a buyer, and shipping your goods. While the process may take some time at first to set up, it will get faster and easier with practice. There are some fees to watch out for, but you’ll be keeping most, if not all, of the profits. Here are the top sites to sell your clothes directly to shoppers, no strings attached. eBay If you want to reach a wide audience to sell old clothes, eBay is the way to go. To become an eBay seller, you first have to set up an account. Anyone who buys from you will give feedback. As long as you accurately describe your items and ship them on time, you should get a high rating. With a high rating, shoppers will see you as a reliable seller. Once you have your account, you’ll upload images of your clothing and write descriptions. Make sure to provide accurate descriptions of each item, with the brand name, color, and size, so that it will come up in a keyword search. You can let users bid on your item or set a â€Å"Buy It Now† price. You also choose shipping options, which the buyer selects and pays for. The transactions are conducted via PayPal. Once someone buys your item, you should ship it on time to ensure a good review. Pros: Set your own price Can build up a good reputation as a seller Sell anything you want Cons: Process can be time consuming Responsible for all aspects of transaction and shipping Unclear how popular eBay is for clothes shopping If you're willing to handle the transactions yourself, then eBay is a good option for selling your clothing. VarageSale VarageSale started in 2012 and now has millions of users across the USA and globe. Like Craigslist, it connects people within a community and allows them to sell and buy any type of clothing they want. You create an account, upload photos of your items, and set a price. When you approve a buyer, then you’ll set a meeting location to exchange the item. Because you’ll sell old clothes to people in your community, you typically won’t have to ship anything. You'll meet up and get money for clothes. Pros: Safe, increasingly popular platform Free to use Unlimited listings Easy to use interface Cons: Buyers limited by location and to users of VarageSale Craigslist You can sell just about anything you want on Craigslist. Like VarageSale, your audience will mainly be limited to people in your community who can pick up the items in person. You set the price, decide how you want the buyer to contact you, and choose a meeting location. Unless you set up an alternative payment system, the buyer will likely give you cash. Pros: Easy to use Keep 100% of profits Cons: Site not specific to clothes shopping Limited by geographic location When you sell through VarageSale or Craigslist, you set a meeting spot, like your house or a public place, to finish the transaction. Fam Fam is a members-only app where you can sell your clothes via your phone or another mobile device. You’ll upload pictures and descriptions and categorize your items by brand and size. Buyers shop by community, which might be a clothing brand or size. You need a Paypal account to use Fam. When someone buys an item, you’re responsible for shipping it and sending the buyer the tracking number. Pros: App gives you constant updates about buying and selling Specific to buying and selling clothing Cons: Only on mobile device Mostly limited to high-quality, fashionable contemporary or vintage items Your Own Social Media - Facebook, Instagram, etc. Finally, you could test out your entrepreneurial skills by advertising clothing on your own social media channels. You could invite friends to your Facebook page or Instagram feed, where you post photos of clothes. It’s not technically against the rules to let people bid in the comments. Since these sites are not geared toward e-commerce, you’ll have to figure out your own payment system, whether through Paypal or something else. You’ll also have to do all of your own advertising. Pros: No fees Can establish your own online clothing store Cons: Limited audience Success depends on your own social media and marketing skills Now let’s take a look at online marketplaces that specifically buy and sell secondhand clothing. Apps like Fam allow you to sell clothes right from your phone! For Selling Through an Online Secondhand Clothing Store These online vendors look at your clothes - either photos or the clothes themselves - and decide which ones meet their standards. Then, they’ll post and advertise whatever pieces they accept. Some stores, like thredUP, pay you based on what items they accept. Others, like Tradesy, are consignment stores that pay you a percentage of the profits once an item sells. All the stores take a commission fee of anywhere from 6% to 40%. Let’s look at the top vendors for women’s clothing, designer labels, and menswear. For Women’s Clothing The following two online marketplaces will advertise your clothes and help you through the shipping process. They prefer brand name clothes from stores like Zara, American Eagle, or J. Crew, or designer labels, like Burberry and Gucci. Both Tradesy and thredUP sell women’s clothing, while thredUP also accepts children’s clothing. Tradesy Tradesy is a consignment store that pays you when an item sells. It accepts all kinds of clothing, accessories, designer goods, and even wedding and bridesmaid dresses. To sell your clothes with Tradesy, you create an account and upload high-quality images of your items. Tradesy chooses which items to accept, and then it enhances your images to make them look professional. You can set your own prices. When an item sells, Tradesy will send you a pre-paid, pre-addressed shipping kit. The company deducts a 9% commission for any sales. In the case the buyer decides to return an item, you’ll typically get to keep your earnings, unless you misrepresented the item to begin with. Pros: Easy to use Set your own price Helps with shipping Cons: 9% commission fee Items could be rejected If you're using Tradesy, you'll make money once your item sells. thredUP thredUP is a good option if you have children’s clothes to sell, as well as any women’s clothing. Unlike some other online stores, you actually ship your clothes to thredUP as a first step, rather than just uploading images. To sell with thredUP, you first order one of its signature â€Å"clean-out bags.† You fill the bag with your clothes, and then send it to thredUP. The company will then evaluate your items and decide which ones to accept. It takes about three weeks for thredUP to process a clean-out bag. You’ll get paid based on what thredUP accepts and the selling price it assigns to each of your items. Any unaccepted clothes are donated to charity, or you can pay $9.99 to have the unaccepted items returned to you. Before sending your clean-out bag, make sure to check thredUP’s list of accepted clothing brands. Pros: Get paid based on what thredUP accepts, rather than what sells Can sell women’s and children’s clothes Cons: Must pay extra if you want unaccepted items returned to you Don’t know how much you’ll make for several weeks For Designer Labels and Vintage Finds Do you have any designer items or exceptional vintage finds that you’re looking to sell? These online shops connect buyers and sellers look to exchange high-end clothing and accessories. These high-end marketplaces are looking for designer labels. Poshmark As its name implies, Poshmark is looking for high-end brands and designer labels. They accept women’s, men’s, and children’s clothing. When you sell with Poshmark, you set your prices, plus you leave wiggle room for negotiation. Poshmark suggests you discount your item by at least 30% to 40% of the original retail price. For any sale under $15, Poshmark takes a flat commission of $2.95, and you keep the rest. For pricier sales, Poshmark takes 20%, and you keep 80%. You can spend your money at Poshmark or withdraw it as cash within three days of the delivery of your item. Poshmark helps you with shipping by sending a pre-paid, pre-addressed USPS shipping label when an item sells. You’re responsible for shipping any sold clothing within two days of purchase. If the package is over five pounds, then you’ll have to pay a little more for shipping. Pros: Accepts women’s, men’s, and children’s clothing Helps you with shipping Reputable site with safe transactions Cons: Limited to high-end labels Relatively large commission of 20% Poshmark helps you send your clothes to buyers with prepaid, pre-addressed shipping labels. Snobswap Snobswap is an online marketplace that also has several boutiques in New York, LA, Miami, Washington, DC, and other cities. It sells designer goods and helps you set prices based on the item’s brand, category, and condition. You can list your items for free, but Snobswap must approve each listing, a process that takes up to 72 hours. You’re responsible for the description, pictures, pricing, and shipping, which you should do within one to three days of purchase. Snobswap will deliver your earnings into a bank account or Paypal account. The company takes a 15% commission fee. Pros: Unlimited listings You have control over description and selling price Cons: Limited to certain designer brands Not a lot of reviews currently, so perhaps not a lot of users The RealReal The RealReal is another site for pre-worn designer items, both women’s and men’s. If you have 10 items or less, then you request a pre-paid Fedex shipping label and send off your clothes. The RealReal will evaluate, photograph, and price your items over the next 10 to 15 days. Any unaccepted items are returned to you. If you have more than 10 items, then you may qualify for the company’s White Glove Service. The RealReal will send a Luxury Manager to your home to pick up the clothing free of charge. You’ll get 60% of sales under $9,999 and 70% of sales totaling $10,000 or more. Sellers get paid on the 15th of every month for items that were sold during the previous month. Pros: Can submit items for free White Glove Service for qualifying sellers Accepts both women’s and men’s clothing Cons: Limited to designer labels High commission fee of 30-40% If you're selling more than 10 designer items, then you'll qualify for The RealReal's fancy White Glove Service. For Men’s Clothing As you read above, some online used clothing stores, like VarageSale and Poshmark, accept men’s clothing. Most of the other sites, though, cater exclusively to women. This next site is one of the rare stops online for pre-worn men’s clothes. Grailed Grailed is a community marketplace for men’s clothing. You’re responsible for listing your items and providing descriptions and images. You can communicate with buyers and decide whether or not to accept their offers. To hedge your bets, you can accept several offers. Whoever pays first gets the item. Grailed has three clothing categories: Grailed, Hype, and Basics. The Grailed marketplace is, according to the site, â€Å"reserved from high quality, coveted items...typically from well-known designers and in wearable condition.† Items in the Hype section should be new releases or streetwear. The Basics section contains â€Å"well-known mass market brands† and vintage clothes. Grailed takes a relatively low commission fee of only 6%, and it discounts this fee for popular sellers. You'll make money on an item once it sells. You’ll use Paypal and be responsible for shipping and providing tracking information to buyers. Pros: One of the few sites that only sells men’s clothing Accepts a range of clothes and brands Low commission fee Cons: No help with shipping Audience limited to Grail shoppers Grailed is one of the rare online marketplaces that caters exclusively to men's pre-worn clothing. Tips for Selling Clothes Online To be successful selling clothes online, you should become close friends with your camera. Unless the site photographs your clothes for you, you’ll be responsible for uploading pictures and writing descriptions. You want to present your items in the best light, literally. You should try to take your picture in natural light from several angles - perhaps five per item. Make sure the background is simple, plain, and clean. Try to give as realistic a representation of each item as possible, in terms of both the images and descriptions, which should discuss the item’s brand, size, and condition. Besides presenting your items well, you may also have to navigate your way around a PayPal account. You’ll simply need to set up an account and link your credit card or bank account information. PayPal charges 2.9% + 30 cents for transactions made with a debit card or credit card. If you’d prefer to bring your clothes to a store in person rather than sell them online, then you’ll likely find several options in your area. Read on for the best used clothing stores throughout the country. To successfully sell your clothes online, you have to be comfortable using the website and, for most stores, uploading high-quality images and descriptions. Best Brick-and-Mortar Stores for Selling Your Clothes There are several franchised used clothing stores with locations throughout the country. You might also have an independent store in your area, something you can locate with a quick Google search. The following five stores have numerous branches throughout the U.S. Read on for the best places to sell clothes for cash. Buffalo Exchange Buffalo Exchange sells men and women’s clothing in Arizona, California, Colorado, DC, Georgia, Illinois, Louisiana, Massachusetts, Minnesota, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Oregon, Tennessee, Texas, and Washington. Some stores are more crowded than others, but all accept walk-ins and will evaluate your clothing on the spot. You’ll get cash for clothes they accept based on the selling price of the item. Most stores price items at around 30% of the original retail price. Then, they’ll usually give you 30% back in cash. If you choose store credit over cash, then you may get a higher percentage of the selling price, like 50%. According to its website, Buffalo Exchange is â€Å"always buying the best of all seasons, including current trends, denim, designer, everyday basics, leather, vintage, and one-of-a-kind items.† Your clothes should be freshly laundered, ironed, and in good condition. If you don’t have a store nearby, you can also use Buffalo Exchange’s â€Å"sell by mail† program. To use this program, you would send about 20 to 40 pieces of clothing in a prepaid shipping bag. Buffalo Exchange will process your items in four to six weeks. Pros: Popular store Many locations Accepts walk-ins Cons: May make less money than you would selling online Swedish-born Kerstin and Spencer Block founded Buffalo Exchange in 1974. The successful store got its name because the founders "thought the word 'buffalo' sounded very American." Clothes Mentor Clothes Mentor is another popular secondhand store with 138 stores across 29 states, plus 50 more stores opening soon. Their process and pricing are similar to those of Buffalo Exchange. They accept walk-ins, pay cash on the spot, and pay about one-third of the selling price, which is set at about one-third of the original retail price. The whole evaluation process takes just 20 to 30 minutes. Pros: Many locations Accepts walk-ins Get cash on the spot Cons: May make less money than you would selling online Uptown Cheapskate Uptown Cheapskate is another option for selling your clothes if you live close to one of its 40 locations in 17 states. You walk in with your clothes and get cash back on the spot. If you like, Uptown Cheapskate will donate any leftover items to charity. They accept women’s clothing from sizes 0 to 18 or XS to 2XL. They also accept men’s clothing from XS to 2XL. Pros: No appointment required No required brands Cons: Not as many locations as some other stores Plato’s Closet Plato’s Closet is geared toward gently used children’s and young adult clothing and accessories. They accept brands like Aeropostale, American Eagle, Billabong, Lululemon, and Steve Madden at over 450 locations across the U.S. and Canada. Plato’s Closet doesn’t require appointments, so you can walk in with your or your kids’ clothes and get cash back on the spot. The store doesn’t have a set fee or cash back policy, instead stating that they determine pricing based on style, condition, and brand. Pros: Specifically geared toward children’s and young adult clothing Many locations Cons: Reviews suggest that the store is picky and doesn’t give much cash back Plato himself held the first clothing swap, where philosophers and scholars tried on each other's togas while discussing the meaning of life. 2nd Time Around 2nd Time Around is a consignment store with locations in Connecticut, Illinois, Florida, Massachusetts, Maine, New Hampshire, New Jersey, Pennsylvania, Rhode Island, Vermont, and Washington, DC. You’ll need to make an appointment with your local store to present your items. For the items it accepts, 2nd Time Around prices clothing at 30% to 40% of the original retail value and high-end handbags at 50% to 65% of retail price. As for new items with tags, it will price them at 50% of retail price. For any items that sell, you’ll receive 50% to 70% of the final selling price. If you like, 2nd Time Around will donate any unaccepted items to the Joyful Heart Association. Pros: Get higher percentage of selling price than some other stores Accessible if you live on the east coast Cons: No walk-ins Limited brands High commission fee Local Secondhand Clothing Stores Finally, you might have an independent secondhand clothing store in your area that buys used clothing. Boston, for instance, has The Garment District, and NYC has Beacon’s Closet. If you want to go local, check out the website or call to see what clothes they accept and whether they take walk-ins or require an appointment. If you decide to sell your clothes in person at a used clothing store, what steps should you take? Look locally to find even more options for secondhand clothing stores. Tips for Selling Clothes to Secondhand Clothing Stores Secondhand clothing stores tend to be selective about what they accept. To be successful, you should wash and iron all your clothes to present them in the neatest condition possible. You might also call the store beforehand to get a sense of what it’s looking for in terms of season and style. Often, the best time to sell clothes is in the few months preceding their season. For instance, stores are more likely to buy summer clothing between February and June. Much later, and they’ll be more interested in fall and winter clothing. Finally, you could ask the company about the best time to come in to avoid a long wait. If no other sellers are in front of you, then you might be able to get in and out of the store within 20 minutes with cash for clothes in hand. Beside these numerous options for selling your clothes in person or online, there’s one more traditional way worth mentioning - holding a yard sale yourself. Sell Clothes the Old-Fashioned Way A final way to sell your clothes is to hold a yard sale. You could put up signs on the street or advertise to friends and family through social media. You probably can’t set as high prices at a yard sale as you would online, but you may get some buyers if you live in an area with lots of people traffic. What about those clothes that don’t sell, but you still want to get rid of? Is there any financial benefit to be had for items that are no longer in style? If none of these other options appeal to you, you could always try having a yard sale to sell your clothes. Donate Your Leftover Clothing For any clothes that don’t sell, you can donate them to a charity, like Goodwill or the Salvation Army. Not only will you be helping people in need, but your donations will be tax deductible. Indirectly, you’ll still be getting some cash back for your old clothes. Now that you know where to sell your old clothes (so many options!), how do you start? How can you sort through your wardrobe and effectively clear out the outfits that you no longer wear? How to Sort Through Your Clothes Effectively Do you ever feel like your drawers of full of clothes yet you have nothing to wear? Do you wish you could minimize but aren’t sure how to start? If you’re suffering from having too much stuff, you’re not alone. Consider the following statistics: One of out every 10 Americans rents offsite storage for their possessions (New York Magazine). The home organization industry has more than doubled in size since the 2000s (Uppercase). The average American woman owns over 30 outfits (Forbes). Most of us could benefit from cutting through the clutter, but minimizing is easier said than done. While it’s easy to think you might like an outfit again someday, it’s more likely that you won’t circle back to it. One of the best ways to sort through your clothing is to take everything out of your drawers and closets. Consider each item individually, deciding whether it makes you happy. Would you enjoy wearing this item today (weather permitting)? If you find yourself hemming and hawing, then you’re probably better off without it. Put back the pieces that you know you love and want to wear, and sell or donate the rest. Not only will you make some cash back, but you’ll feel the benefits of a more organized and decluttered life. Clean out your cluttered closet and make some cash by selling your old clothes to a secondhand store. Selling Clothes for Cash: Final Thoughts Whether you’re looking to clean out your closet, make some fast cash, start an online boutique for all of your amazing vintage finds, or all of the above, you can easily sell your old clothes for cash. According to Racked, reselling clothing has exploded into a $16 billion industry, and is continuing to grow at a rate of 6% each year. Online marketplaces and retailers connect you with a wide array of buyers across the country and world. Used clothing stores, like Buffalo Exchange and Plato’s Closet, also let you walk in and sell your clothes for cash in one quick stop. Since there are so many options, you have to think about which selling technique makes most sense for you. Selling online usually means you can make more money, but you'll also have to invest more of your time into the transaction. Selling at a local store may mean less profit, but it could be more efficient overall. Whichever method you choose, you'll want to find a balance among your time, energy, and money you make back on clothing you no longer wear. By selling your clothes, you can make money, clear out your closet, and reduce waste as part of the recycled clothing movement. Win-win-win.

Ameresco Inc.(AMRC) Research Paper Example | Topics and Well Written Essays - 500 words

Ameresco Inc.(AMRC) - Research Paper Example important to explain that current ratio under 1 indicates that a company does not have enough money which can be used in financing its daily operations or activities. A high current ratio is good for the organization. During the same period, the quick ratio of Ameresco was 0.98 (Ameresco Inc, 2015). This is a good indication, and it means that the company has enough liquidity, to meet its short term liabilities. On the other hand, the debt/equity ratio of the company is 0.37 (Ameresco Inc, 2015). This is a very low figure, which denotes that the company does not use debts for purposes of financing its operations. Based on this analysis, it is important to explain that the financial health of Ameresco as per the year 2012/2013 was very good. The major competitor of Ameresco is Johnson Controls. Johnson Controls is one of the Fortune 500 companies, and it has an employee base, of around 170,000 people. Due to its large size, it enjoys the benefits of economies of scale, in comparison to Ameresco. As of 2013, the current ratio of the company was 1.13 (Johnson Controls Inc, 2015). This is a lower figure compared to that of Ameresco, which stood at 1.90. This is an indication that Ameresco had a better capability of catering to its short term liabilities, when compared to Johnson Controls. In the same year, the quick ratio of the company was 0.68 (Johnson Controls Inc, 2015). This is a very low figure compared to Ameresco, and it is an indication that the company is struggling to pay off its bills. The debt to equity ratio of the company for the year 2013 was 0.37 (Johnson Controls Inc, 2015). This figure is the same, compared to that of Ameresco, and it is an indication that the company does not rely on debt to finance its operations. Based on this analysis, it is important t o explain that despite the large size of Johnson Controls, Ameresco has a better financial health. The uses of ratios, currency evaluations, capital budgeting and financial leverages are

Computing Essay Example | Topics and Well Written Essays - 3000 words

Computing - Essay Example DSL (Digital Subscriber Line) is based on copper wire or other transmission technology framework. Digital Subscriber Line technology uses electronic waves for the communication and data transfer. However the fiber optics technology is based on the cylindrical glass tube with stressed characteristic being the intensity of light in the tube. The technology of fiber optics is based the light waves those travel through the glass tube that works as the transmission medium for the communication and transmission (Schneider., 1995; Ray, 2004; Kurose & Ross, 2009). This report is aimed to assess and review some of the main areas and aspects of the communication as well as transmission technologies of the DSL (Digital Subscriber Line) and Fiber Optics technology frameworks and platforms. This report is designed to explain the relative benefits and limitations of Fiber Optic infrastructure over DSL infrastructure. Therefore this research will pay attention on some of the main aspects and the relationship of these two technology frameworks, rather than only describing these transmission technology frameworks. Digital Subscriber Line and Fiber Optics technologies both are modern technologies designed for the provision of internet and various other network communication facilities. Both these technology frameworks are currently working competently at home, business, and diverse areas of organization. The prime aims and objectives of this report are to analyze these transmission technologies for the assessment of better technology. In this regard I will compare and evaluate features of each technology regarding its formation, functioning, performance, data communication, issues and technology deficiencies. Main aims and objectives of report are presented below: At the moment a lot of users or persons using the network and communication services have no

History of Unemployment in America Research Paper

History of Unemployment in America - Research Paper Example It has not always, however, been the wealthy and pretentious country it has been portrayed to be. Throughout its history, unemployment has been a figure of great concern. There have been periods of extremely low unemployment, followed by some alarmingly high periods of unemployment where even the most experienced and educated among us have struggled to find work. To progressively move towards a more free and prosperous country in the future, it is important to understand the historical trends of unemployment in America, the people affected, and the overall impact on American society in general. Historical Unemployment Trends in America Actual unemployment figures in the United States are only available from the 1940s onward, but we do know that American has went through cyclical trends of employment throughout its formation. As recently as 2009, the unemployment rate was over 10% and continuing to rise (Beyers, 2013). While many in the younger generation believe this was as bad as it has ever been, history certainly tells us otherwise. Interestingly enough, in the early days of America, employment was almost guaranteed. Simply considered the vast area of our land and couple that with the reality that the population of the country actually started off quite small, and America had the perfection economic and employment conditions under which to thrive (Closson, 1895). And, thrive the country did during those early years. There was so much to be done after the Revolutionary War that nearly anyone who wanted a job could have one. This was particularly true because of the agrarian nature of the early Republic. There were relatively few factories, so as soon as those were built and opened, much staff was needed. In addition, farming work in the late 1700s and 1800s was incredibly labor intensive, so the job that takes one person today required as many at 50 a few hundred years ago. As such, unemployment was basically unheard of and not even counted for nearly 180 yea rs after America gained its independence (Closson, 1895). As America began to expand, the need for laborers expanded right along with it. Consider the Homestead Act of 1862. This government policy gave every adult American up to 160 acres of public land, with the one provision that they agreed to cultivate and put it to use within five years. This created a renewed vigor and America that was based on expansionary and visionary thinking (Closson, 1895). Because of this, once again, more people were needed to cultivate the land given out nationwide than there was actually available in the workforce. Even Americans who were considered down on their luck during this time period quickly discovered that they had more ‘job’ offers that they could imagine. The mood in the country was quite bright as employment was high, and the possibilities seemed limitless. Again, there was no perceived need to count unemployment due to the fact that everyone who desired a job had one. As the land began to become cultivated, however, and the industrial revolution began to sweep through America, changes were certainly on the horizon. It should be pointed out that farming work, and cultivating land, did not pay much and it became increasingly difficult to sustain a family on somebody else’s land. As such, as soon as factories began to be built in full force in the latter part of the 17th and salty 18th centuries, there was a mass migration

Agri-Tourism Operations Management

Agri-Tourism Operations Management Introduction Agri-tourism is increasing in popularity, and is sought by many farmers as an alternative source of on-farm income. It is a popular concept among the European farmers for nearly a century [Busby Rendle 2000]. Defined as a tourist or recreation enterprise on a fully working farm, agri-tourism can include plenty of attractions, activities, accommodation, amenities etc. Two primary reasons are cited for the recent increase in agri-tourism development. The first reason is linked to a growing interest amongst tourists for on-farm experiences. The second primary reason for increasing agri-tourism development is the state of farming in modern society. Changes in farming practices make it increasingly difficult for farmers to support themselves solely through farming. It is for the latter reasons that Blackberry Hill Farm was developed as a tourist centre. However, the farm has been unable to cope with its overwhelming popularity, which has created a few complexities in the management of ev eryday operations. The overall objective of this report is to recommend changes to improve the day-to-day operations of Blackberry Hill Farm. Capacity Constraints Jim and Mandy Walker define very specific personal, family and business goals for Blackberry Hill Farm. Their goals are tied to a set of values concerning family, environment and community that have grown through time. Their challenge is to develop a whole farm strategy that, over a course of five, ten years or more, would live up to their values and goals, by taking advantage of their current business strengths and perceived market opportunities. While there are numerous potential advantages for Jim and Mandy in becoming involved in agri-tourism, the business is not without its potential risks and associated costs. From the case study, some of the frequently mentioned challenges relate to: Incurring unforeseen or prohibitive developmental and marketing costs Placing unforeseen and excessive demand on farm and community services and activities Providing only seasonal employment opportunities Creating unforeseen environmental and social impacts Given these concerns, it is imperative that Jim and Mandy take a proactive role in planning and managing the development of the farm. Short Term Operations Issues The pick-your-own operation initiated at the Blackberry Hill Farm has been a reasonable success primarily due to many operations related reasons. First, Jim and Mandy are relieved of the burden of finding and paying temporary seasonal labour at harvest time. Second, it overcomes the farmers distaste for direct sales and provides them with opportunities to think like customers. However, the popularity of such an operation will necessitate Jim and Mandy to rethink about plenty of operational issues such as creating adequate parking space, having restrooms and a safe entertainment area for children. Children are best kept away from the picking area as they contribute disproportionately to damaged crops. Attention to these basics will help build repeat sales for the Blackberry Hill Farm. Furthermore, pick-your-own operations are primarily meant to target families who do not have the space to grow their own seasonal vegetables. The mix of vegetables and fruits will depend on customersâ₠¬â„¢ tastes, which can be identified by the customers’ frequent visits to the farm. This also gives ample scope for the Walkers to introduce home delivery of their favoured hand picked fruit and vegetable for a nominal fee. Medium Term Planning and Control Another critical component of operations strategy involves the plan for filling resource gaps. Making changes in the existing resource may mean making better use of under utilized resources. For example, Tractor rides are extremely popular with the visitors, though the overall capacity in comparison with the number of visitors during peak times is extremely low. Since, the Walkers are reluctant to invest in expanding capacity of the tractor rides, it is recommended that they introduce guided and themed walks within the farm during peak times as this will slightly reduce queuing for the tractor rides. Furthermore, average length of stay in the preserving kitchen should be reduced to off-peak time. To counter this, the Walkers could introduce short films on the preserving kitchen in a dedicated screening area away from the kitchen. The same principle could be employed to the bakery to reduce the bottle necks. Furthermore, the case study illustrates there are parking problems during peak periods with complains from the local Police. To counter this, Blackberry Hill Farm should attempt to capitalize on the advantage of creating productive partnerships with local transport services to provide transport facilities to and from the farm to the nearest train and bus station during peak periods. This will not only encourage the visitors to use public transport, but will also ensure that there are reduced parking problems in the farm. Long Term Strategic Issues Porter (1996) argues that strategy is a set of activities in which an organization will excel to create a sustainable competitive advantage in the marketplace. This competitive advantage can be to deliver greater value to customers than competitors or to provide comparable value at lower prices. Nevertheless, organizational strategies have to be continuously monitored to reflect the changes in the business environment and to weave these changes within the organizational competencies. As Porter (1996) rightly concedes, operational effectiveness and organizational strategy are equally essential for superior performance. A company can outperform the rivals if it can establish a difference that it can preserve and these differences are derived from various activities initiated by the organization in the process of manufacturing, marketing and selling. Furthermore, operational effectiveness is performing the same activities better than the rivals. The idea of developing a maize maze is a profitable option for long term planning and control and will help the farm with necessary revenue to further consolidate the farm’s activities. It will also help in developing Mandy’s idea of building up their business through organized school visits. To avoid occasional queues and to divert attention from other crowded attractions such as tractor rides and fixed exhibits within the farm, it is recommended that the maze is built a short distance away from the popular attractions such as fixed exhibits, petting zoo, pick-your-area, bakery, preserving kitchen etc. The maze in itself should keep the customers entertained for about two hours for a fee. Good crowd control, separate restroom facilities, refreshments and farm products to sell, will divert the queues away from crowding. Outdoor activities during summer months will make the customers thirsty. Ready-to-eat food and a selection of beverages that fits the farm’s theme will form an interesting part of the farm’s experience. Although, the case study illustrates that the farm has a bakery, cafà © and a preserving kitchen selling food products, small handcarts selling homemade ice-creams, people dressed in traditional farmers clothes selling fruits and sandwiches from farmers baskets, barbeque etc at vantage points within the farm will spread the visitors evenly, thereby reducing queues. Furthermore, improvements in inventory and storage management will help benefit the farm as a way to mitigate seasonal price and product declines. Since the farm shop at Blackberry Hill Farm is very profitable, investment in low-cost storage systems will help in preserving the produce and prolonging the marketing season. This will also help in retaining more permanent staff, rather than employing seasonal employees. Conclusion The development of agri-tourism in the recent years has increasingly created recreational and educational alternatives for citizens to have fun, to improve their quality of life and to satisfy the need of social interactions. In turn, the focus of traditional farm management is on operational effectiveness. Innovative strategies for agri-tourism business management need to be considered to maintain and create successful businesses. Understanding visitor needs and offering unique services and products to meet those needs are critical to the success of all businesses. In addition, careful study of who the visitors are and where they are coming from, as well as existing competitors, are essential. References Busby, G., Rendle, S. (2000). The Transition from tourism on farms to farm tourism. Tourism Management. 21. 635 – 642. Porter, M.E (1996). What is strategy? Harvard Business Review. Nov/Dec. 74 (6). pp.61 – 78.

The Hostility Between Gene and Finny in A Separate Peace by John Knowle

The Hostility Between Gene and Finny in A Separate Peace by John Knowles Gene feels increasing hostility toward Finny before his fall from the tree. In the novel A SEPARATE PEACE by John Knowles, the hostility between Gene and Finny increase because of the competition inside of them both to be better then one another. It is about the increasing competition between Gene and Finny and the hostility it brings. The hostility finally burst inside Gene and for one instant it takes over. It makes him do something he will always regret. Gene’s increasing hostility towards Finny finally brings the down fall of their friendship. Gene’s first form of hostility toward Finny was the realization that Finny could get away with anything. First instance was when Finny was wearing his emblem, the pink button-down shirt, and Mr. Patch-Withers came up to him. Mr. Patch-Withers ask him about the shirt and Finny told him the meaning of the shirt. As he explained the substitute headmaster became more amused about the situation and allowed Finny to get away with breaking the school dress code. After this instance Gene admitted to being envious of Finny in this Quote, â€Å"I was beginning to see that Phineas could get away with anything. I couldn’t help envying him that a little, which is perfectly normal. There was no harm in envying your best friend a little.† (18) In this quote Gene is just saying that he envies his best friend for some thing that he can’t do. This situation is the first of many forms of hostility towards Finny that brings about the incident in the tree. At the Patch-Withers party anther sign of Gene’s increasing envy towards Finny is shown. This happens when Finny again gets away with breaking the dress code. At the party when discussing the bombing of Europe, Mr. Patch-Withers discovers that Finny is wearing the school tie with his pink shirt. With some quick anecdotes about how his shirt is a contribution to the war effort and also be glad he wore a belt because his pants could fall down. With these quick anecdotes Finny got away with it, gave Mr. Patch-Withers a good laugh and enraged Gene’s envy towards Finny. Gene gave this quote about the instance, â€Å"He (Finny) had gotten away with everything. I felt a sudden stab of disappointment........† (21) Gene really does not know what he is feeling he says, but deep down it is hi... ...out to wreck my studies. That explained blitzball, that explained the nightly meetings of the Super Suicide Society.............Sure he wanted to share everything with me , especially his D’s in every subject. That way he, the great athlete, would be way ahead of me. It was all cold trickery, it was all calculated, it was all enmity.† (45) Gene thinks he was doing this by cramming his schedule with clubs and sports so that he won’t have time to study and wreck his school grades. Then Finny can be better than him at everything. Gene’s misunderstanding of Finny, not understanding that Gene did need to study and that it did not come naturally, enraged Gene more making him ready to explode. â€Å"I (Finny) didn’t know you needed to study.† (50) When Finny said this Gene took it way out of proportion making it Gene’s final straw. Gene was so enraged that he could not take it that Finny only meant that brains came natural. With the final straw gone Gene lost it. His mind was in such confusion that he followed Finny out to the tree. He climbed up it, and with out any regard for human life, Gene exploded. He shook the limb making Finny lose his balance and fall to the ground.

English Research Paper Social Change

The idea of social change is something that I would say, deep down, scares us all. When looking at two stories in particular you can see an evolution over the years. Saying this I wonder when you do look very closely at â€Å"The Lottery† by Shirley Jackson and â€Å"Shooting an Elephant† by George Orwell how much you will find alike, but also how much you will find different based on the time period in which they were written. Social Change is not something that’s easy for some people.However, it normally takes place over a time frame of years, therefore making it harder to notice when it is actually taking place. In today’s world, researchers and scientist have even been able to come up with ways in which they believe social change is taking place and can be predicted to an extent. â€Å"The Lottery† took place back in 1948, which is when it was written. Needless to say a lot of the social trends and social norms they had back then are not easily compared with the values of today’s society.What we call socially acceptable today is vastly different than what was acceptable in the 40’s. The values of society then were much more conservative. Today if I were to walk in on a social event like the lottery, wearing shorts and a t-shirt, I bet I would be the one selected to get stoned on the spot. Those days’s it was only acceptable for men to wear long pants and maybe a t-shirt. As the back ground of â€Å"The Lottery† is reveled, you are given more information on the social traditions of their fictional society.It makes you wonder if this is actually something that ever took place in history, or if it was something inspired by the culture of the 1940’s. Today we think of a lottery as being something were you have the chance to win money, but this story shows how different lotteries were then. In this story the author portrays â€Å"The Lottery† as an event were the entire village is gathe red in the courtyard to draw a piece of paper out of a hat. If you were lucky enough to choose the piece of paper out of the hat with a large black dot on it, then you were not the winning a prize.The person who draws the black dot gots stoned to death. During the 1940’s World War Two was taking place. It makes me wonder why the author, Shirley Jackson, wrote a story about people coming together to decide who gets stoned to death (â€Å"America’s†). The activities of Adolf Hitler and the Nazi’s in Germany and the persecution of the Jewish community could have influenced the story line. Considering the story is about a community assembling and deciding at random who gets to die, World War II would be a fitting influence for the author. Shooting an Elephant† has a lot of similar social problems that â€Å"The Lottery† had, but in a very different context. The elements of peer pressure and social acceptance come out in the story. Both issues are still important in today’s society.This is based on my interpretation of the story, realizing how social change is an important part of evolution. The end of the story speaks volumes about why the young man shoots the elephant. The animal was no longer being destructive or harmful. He shot the elephant because people wanted him to. I often wonder whether any of the others grasped that I had done is solely to avoid looking a fool† is the last line from the story â€Å"Shooting an Elephant†. This is further evidence that the elephant’s death was a result of social pressures. Since there were two thousand people standing behind him, waiting on him to make a move, he thought he would look like a coward if he didn’t shoot it. The villagers wanted the elephant shot for it’s meat, not just because it was running through their village. It is safe to say that social pressures were major in this time period.The story actually takes place in 1936, when it was published. You can see that â€Å"the Lottery† and â€Å"Shooting an Elephant† take place around the same time period. The setting of the story is different, however, because it takes place in Europe, just outside of a small town called Burma. The social values are similar in each story, despite them taking place so far apart. In â€Å"Shooting an Elephant†, the elephant actually gets lose from its owner and goes on what is called a â€Å"must† (also known as a rampage).It is my understandings from the story that after elephants have been confined or locked up, they have built up energy that they must get rid of. This is why when the elephant gets lose, or brakes free from its chain, it goes through the village stomping people and tearing through the huts, knocking them down. However, the villagers never give a clear answer as to where the animal was eventually tracked down. Once the man asks for a rifle to kill the elephant, the people are follow ing him to see what happens. They do this out of greed, more than curiosity. They each want dibs on the best parts of elephant meat.This is an example of one form of social change, because in today’s world we can go to the market and get whatever it may be that we need. During the twenty first century, I cannot think of a time that humans in the developed world had to fight other humans in order for survival. Due to the fact, that back in the 1940’s you had to find your own food as it became available. Social change is something that is required for us to evolve as a human race. I believe that point is made clear based on the examples given in these two stories that took place back in the 1940’s.A great way to describe social change is by its definition: â€Å"structural transformation of political, social and economic systems and institutions to create a more equitable and just society (â€Å"What†). † If you pay attention to the part of this defi nition that says â€Å"equitable and just society† then you have more insight to â€Å"The Lottery† (â€Å"What†). All of the towns people may have believed that their form of â€Å"equal and just society†, of drawing from a hat to decide as to whom gets to die, is only way to make it fair. By doing this there could potentially be less acts of random violence.Social control can go hand in hand with social change. Various countries and religions have their own forms of social control. For instance, all Muslim women have to keep their faces covered when in public, and most European countries require you to have your government issued identification cards on you at all times. â€Å"Shooting an Elephant† provides some opposite examples to the definition given above. The village were the elephant was running rampant has political implications behind it. In social change you have the â€Å"transformation of politics† (â€Å"What†).This is t he number one force behind social change a lot of time. To be an elephant owner back in that time period you had to be some form of higher social class. The man working for him is the one that tracks down and ends up killing the animal. He states in the story how he does not want to kill the animal, but felt as if he had to in order to survive himself from the pressure of the villagers. With two thousand people behind you, with their knifes ready to start prying the meat from the carcass of the elephant, you are more likely to chose what will pay off for you in the long run.Instead of waiting on the owner of the elephant to decide what to do when he was confined in the field, he decides to shoot him. Coming down to the fact of did he do what was best for the people? Or did he do it to raise his own political standing with them? Leadership is the number one role when it comes to the social model. Looking at the story â€Å"Shooting an Elephant†, and comparing it to the social change model, you can see the motive behind the man’s role as he takes a leadership position (â€Å"What†). Leadership is socially responsible, it impacts change on behalf of others† almost describes the actions taken during the time when the villagers are seeking the animal (â€Å"What†). The main epicenter of social change is just that, change. Directly in the center of the social change model you will see the word change with different leadership roles surrounding it. Secondly, you can see the same similar behavior from the mayor of the town where â€Å"The Lottery† took place. Enforcing the rules of such an event that takes place once a year, but is sought after to be an endless tradition, is not an easy task.Being the official, the mayor takes on the leadership role, also, not to mention the leadership role he is already in by the position he holds as mayor of the town. To keep the integrity of the lottery there are multiple rules in place to i nsure that it is fair for everyone involved. However, the major part of the social change model that does not fit is the change (Ryder). Any time in the story a villager brought up the fact that they thought the lottery should not continue, the mayor was out raged and spoke up to inform them that it must continue because it was a tradition.Social trends take place as a natural evolution over time, but it requires change in order for it to happen. Without the prospect of change nothing will ever evolve, leaving the villagers to repeat the same destiny year after year. Both Stories have their pros and cons, but there are two different form of social change taking place. The first story â€Å"The Lottery† is dealing with the aspect of leadership and how that leadership affects people of that community.Second, â€Å"Shooting an Elephant† deals more with the issue of pressure and influences from your surroundings. Both however come down to one main topic, and that is change . In Conclusion, social change and evolution is not something that is easy to process sometimes. You can clearly see by these two stories that evolution is self evident during the time of the 1940’s, by comparing the said evolution to recent items such as the social change model you can relate to the methods behind actions that were taken by characters in the stories.Social trend are not something that is easy to break away from. However, you can tell during â€Å"The Lottery† that there are people who are will to accept change and speak out for it! Without change we, as a society, do not have an option of social evolution for the better. With the understanding that change is not always for the better, bad change is what also helps us develop and learn from what we may call bad change at the time.

Hamlet Act 1 Summary, Scene by Scene

'Hamlet' Act 1 Summary, Scene by Scene This Act 1 summary of Shakespeares Hamlet sets the stage with the characters, setting, plot, and tone of this five-act tragedy. The play opens on the ramparts of Elsinore Castle in Denmark during a changing of the guard. The old king, Hamlets father, has died. The kings brother Claudius has replaced him, stealing Hamlets rightful place on the throne. He has already married Hamlets mother. The previous two nights, the guards had seen a silent ghost resembling Hamlets dead father. They ask Hamlets friend Horatio to watch on the third night, and he sees the ghost. Horatio convinces Hamlet to watch the next night. Hamlet confronts his fathers ghost, who tells him that Claudius murdered him. The dreary tone and harsh setting contrasting with the revelry within the castle foretell of the tragedy that is to come. Act 1, Scene 1 Summary On a bleak, frigid night, the guards Francisco and Bernardo tell Horatio, a friend of Hamlet, about the ghost they had seen that resembles Hamlets father. They convince Horatio to join them and attempt to talk with the ghost if it reappears. Horatio scoffs at the talk of a ghost but agrees to wait. As they begin describing what they saw, the ghost appears. Horatio cant get it to speak but promises to tell Hamlet about the specter. The darkness and cold, coupled with the apparition, set a dire tone of calamity and dread for the remainder of the play. Act 1, Scene 2 The scene opens in contrast to the previous one, as King Claudius celebrates his recent wedding to Gertrude in a bright, joyous castle room surrounded by courtiers. A brooding Hamlet sits outside the action. It is two months since his fathers death, and his widow has already married his brother. The king discusses a possible war and agrees to let Laertes, son of the kings lord chamberlain (Polonius), leave the court and return to school. Recognizing that Hamlet is upset, he tries to make amends, urging Hamlet to abandon mourning and stay in Denmark instead of returning to school. Hamlet agrees to stay. Everyone but Hamlet leaves. He delivers a soliloquy expressing his anger, depression, and disgust for what he considers incest between the new king and his mother. The guards and Horatio enter and tell Hamlet about the ghost. He agrees to join them that night to watch for another appearance. When Claudius scolds Hamlet for his continued mourning, referring to his stubbornness and unmanly grief, Shakespeare sets him up as an antagonist to Hamlet, who is unmoved by the kings words. The kings criticism of Hamlet (A heart unfortified, a mind impatient, An understanding simple and unschooled) implies that he believes Hamlet is unprepared to be king and is attempting to justify his usurpation of the throne. Act 1, Scene 3 Laertes says goodbye to his sister, Ophelia, whom we learn has been seeing Hamlet. He warns her that Hamlet, still in line to be king, will always put the kingdom before her. Polonius enters and lectures his son on how to conduct himself at school, advising him to treat his friends well, listen more than talk, dress well but not too well, avoid lending money and to thine own self be true. Then he, too, warns Ophelia about Hamlet. She promises not to see him. Polonius advice to Laertes seems rote, relying on aphorisms regarding appearances rather than offering honest advice to a son. With Ophelia, he is more concerned that she bring honor and wealth to the family than about her own desires. Ophelia, as an obedient daughter of the time, agrees to spurn Hamlet. Polonius treatment of his children continues a theme of generational conflict. Act 1, Scene 4 That night, Hamlet, Horatio, and Marcellus, one of the guards who had seen the ghost, wait outside on another cold night. The miserable weather is juxtaposed again with revelry from the castle, which Hamlet criticizes as excessive and damaging to Danes reputation for drunkenness. The ghost appears and beckons Hamlet. Marcellus and Horatio try to prevent him from following, agreeing with Hamlet that it might bring airs from heaven or blasts from hell. Hamlet breaks free and follows the ghost. His accomplices follow him. This scene contrasts Hamlets father, the good king, with Claudius as a drunken reveler and adulterer, and plays on the conflict between image and reality. Claudius appears more suspicious and foreboding than a ghost. Act 1, Scene 5 The ghost tells Hamlet that he is Hamlets father and was murdered by Claudius, who put poison in the napping kings ear. The ghost asks Hamlet to revenge his most foul, strange, and unnatural murder, and Hamlet agrees without hesitation. The ghost also tells Hamlet that his mother was adulterous with Claudius before the old king died. He makes Hamlet promise  that he wont seek revenge on his mother but let her be judged by God. As dawn breaks, the ghost leaves. Hamlet swears he will do what the ghost asks and avenge his fathers murder. Horatio and Marcellus find him, and Hamlet asks them to swear not to reveal anything of the ghost. When they hesitate, the ghost calls from below, demanding they swear. They do. Hamlet warns them that he will pretend to be crazy until he can exact vengeance. The old kings murder creates sympathy for the ghost rather than fear or revulsion, and his mothers adultery tips the scales against her. Hamlet has no choice but to kill the new king, establishing a conflict between his sense of honor and his Christian faith. Key Takeaways Act 1 establishes these plot points: The new king, Hamlets uncle, murdered Hamlets father.His fathers ghost appears to him to describe the murder and charge Hamlet with seeking revenge.Hamlets mother committed adultery with Claudius before her husbands death and married Claudius with unseemly haste.The ghost says Hamlet should let God punish his mother.Hamlet will pretend to be crazy while he exacts vengeance. Act 1 establishes these tones and themes: A sense of dread and tragedy is almost palpable.A conflict between honor and morality is established.Another conflict between appearance and reality.The antagonism between Claudius and Hamlet is part of a generational conflict reflected in Polonius and his children. Sources Hamlet. Hudson Shakespeare Company. Stockton, Carla Lynn. Summary and Analysis Act I: Scene 1. Cliffs Notes, August 13, 2019. Summary of the Play. The University of Texas at El Paso, El Paso, TX.

Friends With Benefits Survey Report Example

Friends With Benefits Survey Report Example Friends With Benefits Survey Report – Book Report/Review Example Friends with Benefits Survey Report Background Many people believe that sexual promiscuity is increasing among the younger generations. It cannot be denied that younger people are exposed to more sexual content now than their parents were, but the real question is what effect this change has had on the average youngster’s lifestyle. However, the question of young people’s sexual habits is too vague for this particular study, so this area needs to be narrowed down. The study will focus on sexual habits in terms of friends with benefits. To put it more simply, the emphasis will be on young people’s sexual exploits with people who they consider to be friends and nothing more. The research question for this study will be as follows: How prevalent is the concept of friends with benefits among young people aged between 16 and 21? The hypothesis for this survey is that the practice is common among more than half of young people and males have more experience with it tha n females do. The survey will consist of 24 people, made up of 11 females and 13 males. The following questions will be asked as part of the survey:Survey Questions1. Have you ever had friends with benefits?2. If you have/haven’t had friends with benefits, have you ever had sex before?ResultsOf the 13 males that were surveyed for this report, 8 admitted that they had previously had friends with benefits. Expressed as a percentage, this means that 61.5 percent of male respondents were positive towards the first question. For the 11 females that were surveyed, 5 females said that they had previously had friends with benefits. Expressed as a percentage, this means that 45.5 percent of female respondents were positive towards the first question. For both genders, the second question received the same number of respondents as the first; all those who did have friends with benefits also admitted to experiencing sex before while all of those who gave a negative response for the firs t question also proclaimed to never having sex before.ConclusionThe results of the survey were largely predictable because all the data fitted with the hypothesis. It was discovered than males engaged in the practice of friends with benefits more often than females and also it was used by over half of the respondents. Our survey shows that the practice is more common than first thought, but there would need to be some comparable data available in order to prove that friends with benefits is becoming more popular. This could either be from a previous study, but most likely a future study would need to be conducted in a certain amount of time in order to gauge the reliability of the results.Graphs

Exhibit Advertisement Essay Example | Topics and Well Written Essays - 500 words - 1

Exhibit Advertisement - Essay Example In this era, the Chinese went from the scattered tribes and clans of early Bronze Age agriculturalists to the status of the foremost civilization of the East. The religion and culture of these periods was rather diverse; while in the time of Shang and Zhou the traditional ancestral cults predominated, the later part of Zhou period and especially the Qin and Han eras saw the development of complex philosophies such as Confucianism and Taoism, which later became the key influences on Chinese culture and civilization, as well as the spread of Buddhism, which greatly influenced Chinese philosophy and art. The Chinese became proficient in creating complex buildings and crafting elaborate artwork as early as the times of Shang Dynasty. The famed bronze castings of the Shang are especially notable for their elaborate detail and strong connection with the spiritual beliefs of the Shang people (see Figure 1). Ranging from sacrificial vessels to more mundane vine cups, the Shang and early Zhou bronzes featured complex references to ancient Chinese mythology that was later developed in more modern Chinese art and literature. The early Chinese bronze craftwork, together with coinage, jade disks, mirrors, musical instruments and pottery of the aforementioned early Chinese history periods, will be presented to the viewers’ attention. We are looking forward to the responses on the state of the Chinese exhibition. The history of early Japanese civilization encompasses Kofun (250 – 338 CE), Asuka (538 – 710 CE), and Nara (710 – 794 CE) periods, in the course of which the Yamato chiefdom rose to dominance over the main territories of modern Japan. Buddhism was introduced to the country in mid 6th century CE, while the traditional cults of kami (nature spirit-gods) and ancestors were never displaced or erased from the memory of the Japanese people. Unlike China of the comparable period, Japan proved to be more

Investments, Corp. Finance and Financial Markets Essay

Investments, Corp. Finance and Financial Markets - Essay Example This has adverse effects on the financial institution such as insolvency and therefore banks employ the 5 C’s of Credit Scoring to evaluate whether or not a person should be entitled to a loan. The 5 C’s are based on the characteristics of the borrower and are explained in detail as follows. Character- The bank seeks basic information from the borrower such as his trustworthiness, integrity, work, reputation based on previous history with lenders, any defaults. Some of this information could be accessed easily through credit reports. A credit report is a report generated by the Credit Reference Bureau detailing information on a person’s credit history including identifying information, credit accounts and loans, bankruptcies, late payments and enquiries. Because credit history shall make up the biggest percentage of a borrower’s eventual credit score, it makes sense that he focuses his attention on that factor. This helps evaluate whether he is credit worthy. Capital- The borrower’s equity or net worth is checked in comparison to the amount he so wishes to borrow. If the capital invested is way below the amount borrowed, then that could raise red flags in his ability to repay the loan. Capacity- The borrower is gauged on his sufficiency of yielding positive cash flows during the loan repayment period and the amount is pre-calculated using different analysis criteria such as the Net Present Value, Profitability Index. If he passes this stage, he has to provide a credible plan on his willingness to repay his loan when it’s due. Conditions- Economic conditions dictate whether a loan should be granted to a borrower. For instance, in periods of economic recovery or boom, it is safe for a borrower to be granted a loan because chances of him defaulting are minimal. However, in the recession period, it’s most likely that the borrower will not be in a position to fully settle his obligations and therefore banks

Just write after reading the promt Essay Example | Topics and Well Written Essays - 750 words

Just write after reading the promt - Essay Example In this regard, there is a need to examine the benefits that new technologies can bring to us. New technologies have introduced communication devices such as smart phones and computer-related devices. One longer has to travel and meet face-to-face in order to deliver a message. The new technological devices have made the world appear like a global village since individuals from different continents communicate real time and use video links to see each other during the conversation. Individuals have become accustomed to new technological devices such that they do not imagine a world without them. To make it worse, some claim they cannot fail to pick calls or reply to messages while driving. For instance, Roman admits that he responds to calls and text messages while driving and claims that he cannot stop (Turkle 170). The influences the new technologies have brought are enormous. Previously, I did not see the need to own an expensive and sophisticated phone such as a smart phone. However, time has proven me wrong because the influence of my peers and the changing times have prompted me to buy one. After owning the smart phone, I came to realize the benefits I was denying myself. The device has made my work easier because I do not need to ask anyone for direction, especially when I move to new locations. I use it to navigate using the available map and other compass devices. I have downloaded many applications such as Whatssup and joined many social groups such as Facebook and Twitter. I connect with my friends and family whenever I want from anywhere. I find the smart phone helpful and dread the time I delayed purchasing one. I take pictures when touring new places and store in the device’s memory. The device allows one to print the stored photos and send them to friends and relatives. The refore, when outside home, I always keep in touch and send updates of my status to my family. The use of

Nest Coffee Essay Example for Free

Nest Coffee Essay 1. Batch: 2011-2014 Course Code: 50121308Course Name: Marketing II Roll #601 Assignment #302 †¢ 2. Brand Name: Nescafe Parent Company: NestleYear of Establishment of Nestle: 1866 IntroductioNestle was established in Switzerland by Henri Nestle n Year of Entering the Indian Market: 1961 First Plant set up at Moga, Punjab Brief Overview: In 1930 the Brazilian governmentapproached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe. †¢ 3. Product Range (in India) †¢ 4. STP Analysis Targeting A target market is a set of buyers sharing common needs or characteristics that the company decides to serve. Positioning. Position is the act of designing the company image to occupy a distinctive place in the minds of the target markets. A product position is the way the product is defined by consumer attributes Segmentation Market segmentation means dividing a market into smaller group with distinct needs, characteristics, or behaviour who might require separate products or marketing mixes. †¢ 5. Segmentatio n Geographical Segmentation Nescafe has divided the country into four segments i.e. Southern, Northern, Eastern and Western. The Southern Segment consumes the most amount of Coffee and prefers hard and roasted coffee. Where was in Northern region, Nescafe instant coffee is consumed in higher quantities. Demographical SegmentationNescafe has tried to segment every age group, families, region, gender and different socio-economic. †¢ 6. Segmentatio Past n Nescafe was targeted to morning people PresentNescafe is now targeting the Youth According to Andrew Ward, worldwide account director ofNescafe has launched a $30 millionglobal campaign, specifically aimed at 16-24 years old. Use of Youth Icons like Purab Kohli, Vir Das and Deepika Padukone as According to McCann-Erickson Brand Ambassadors World Group, coffee is the most popular drink among the youth. †¢ 7. Examples NESCAFE CAPPUCCINO Targeted to †¢ Premium urban consumers †¢ Core audience aged 17-30 †¢ Concentrates on the theme of â€Å"The magic world of endless pleasure†. NESCAFE CLASSIC Targeted to †¢ The urban professional †¢ Core audience aged 20-30†¢ Concentrates on the classic taste of coffee with the tagline â€Å"Coffee at its Best† †¢ 8. Positioning Nescafe’s positioning is â€Å"1 coffee cup, 1 good feeling † The TVCs and all Promotional Messages focus on passing love between two person. Sharing a cup of coffee is shown as a symbol of sharing happiness. The Red Nescafe mug is another popular symbol which associates the Brand Nescafe with the concept sharing happiness. Nescafe Classic is positioned as â€Å"100% Pure Instant Coffee† Nescafe Cappuccino is being positioned as â€Å"A true Cafe† †¢ 9. Tvc and Print Ads They all focus on positioning the brand as a symbol of shared happiness.